Tech war between Apple, Google and Samsung 2018, Samsung loses $539 million over Copyright Infringement

Copyrights and patents are the major issues in today’s technological era. There are two types of patents. The first one is utility patent (protection of machines and new upcoming innovation) and other is design patent which includes the curves and edges, the way the product will look and the way they perform. Since the level of innovation in Mobile technology is very thin so companies are mimicking their direct or indirect competitors.

The same case happened between two worlds biggest tech giants; Apple and Samsung. A case which was started in 2011, when Apple Inc. sued Samsung for illegally copying some of the feature and design from them. Initially, they demanded $2.5 billion, but the settlement reached at $539 million dollars by the court's jury of California. Samsung has illegally infringed 5 different types of designs which include “slide to unlock screen” which was invented and patent by Apple. Another infringement was an "auto-correction" and "background syncing" which was again a property of Apple. Six of the Samsung devices including their flagship products like Galaxy S2 and S3 were embedded with infringed technology. Apple’s major emphasis was on “915 patent” which is “Pinch to Zoom” and they said this feature was patent back in 2011, which Samsung used in their flagship products in 2012.

Samsung also put their lawsuit against Apple. As a South Korean company accused Apple of copying their face to face technology which Apple afterward named it "FaceTime" and other was "organizing folders". But their decision is pending to review. Samsung recently filed a “writ of certiorari” which means they want to move this case up to the supreme court. Samsung repeatedly said they did not infringe any technology, they adopted the accused feature from Google Android. At the moment, Google did not respond with any statement regarding their war, but some analysts are now pointing out that Apple.Inc might come after Google by infringing some parts of IOS to Android. By just highlighting Google in Apple and Samsung’s war, Google’s stock price took a nosedive up to 1.4%.

Yet again, Samsung till this date loss this case and have to pay the infringement money to Apple. Due to which their brand image is in danger and their stock price plummet to 1.1% in wall street and 7.5% in South Korean stock exchange, which means around $12 billion loss in just one week.