E-Commerce: Traffic Building, SEO and SERP

Traffic building is the ultimate goal for every website or social media page. But traffic won’t come easily on your webpage. You need to develop some sort of objectives and goals through which you can trigger that target market to land on your website and increase your session duration. You need to focus on both the techniques; Digital as well as Traditional marketing. For example, Daraz.pk, they do massive engagement on social media, website and below the line (billboards and events).
Timing is critically important because you should know when is your target audience is online. For example, in Social Media Marketing, brands normally boost their post at 3 pm and 9 pm (weekdays) and on weekends they normally post 6 pm and 10 pm. You need to constantly check your brand health. The reason behind that is normally people create synonymous URL’s regarding it and can fish hook your potential target audience, for example, www.cases-in-marketing.blogspot.com can be synonymously used as www.casesinmarketing.blgospot.com.

Normally people bid on keywords and phrases which are supposed to be used on search engines. For that, you need to sign-up for Google Keyword tool which can show you the top listing keywords in your domain. For this, you need to keep a bird’s eye on the trending words and bid on it through Google AdWords. Once you got the right words and phrases, it’s time to focus on the performance of your traffic. It can be done through Google Analytics and your own website dashboard. The vital thing which needs to be on your radar is the Bounce rate. Normally a good bounce rate is below 40% but with a good session duration.

Search Engine Optimization, a process through which your uniform resource locator (website) can be showed on the first page of any search engine or SERP (Search engine ranking pages). There are two ways to get on the SERP.

First is the through Pay per click, in which you pay a certain amount to the search engine and they can get you on the first page on the temporary basis where ads are displayed.
Second option to get organically listed there. Since the shortcut is at option number 1, so the majority of the brands opt for it. Organic listing is difficult and time-consuming but its impact is long-lasting.

 A web crawler or spider is a bot which roams around your website and index it to Google. It is basically a monitoring tool of search engines through which they can keep an eye on the websites and their authenticity. For the spider, the most important thing is the URL, Title tags, and the Content. But some people are very smart, they opt another way which is known as Black Hat SEO. In which you violate the rules and regulation of a search engine and exploit them to get yourself on the top ranking. The common technique is by using key-phrases again and again and they won’t make any sense.

Tactics and tricks to get organically listed are, 1) Get the right Domain name. A good domain name is a traffic magnet. Normally people buy domains which have a strong keyword in it so that they can easily be listed. Backlinking strategies are the most important strategy to get listed. It is like having an outbound and inbound links to your website. Content syndication is very important as well as reciprocity. It will help you to get indexed in any search engine. Some of the websites include pictures and graphics. It is very important to have a frame on your pictures because search engines give zero marks to the images if they lack frames and ALT tags. Do not put any Portable documented format files (PDF) and Flash images on your websites. And Lastly, your website should have a sitemap which is supposed to be submitted to your search engine so that crawler (spider) can easily reach your pages.

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