New and new practices are evolving day by day in the field of digital marketing all around the world. Advance skill-sets are needed by employers every year. So, in a nutshell, marketers should always be aware of new technologies to stay ahead. Based on the digital marketing trends article that we developed last year, 2018 has been the year of rising augmented reality, video content, voice search, and influencer marketing.
Following are the new upcoming and existing new trends in the digital eco-marketing.
Voice search engine.
Voice search is rising day by day and approximately by 2020, 50 % of your search engine queries will be done by voice automated search engine. There are fundamentally two kinds of voice search engine: Those that are executed and operated by speakers, for example, Amazon's Alexa, Apple Homepod, Google Home and Microsoft's Cortana which give searchers prompt voice answers to their inquiries and those that are introduced in work areas, and cell phones, for example, Siri and Google Assistant which show composed list items.
Big brands know the future and investing a lot of money in developing voice search engines.
Chatbots
The frequent way for the customer to interact regarding an online query with a digital organization is using chatbots. Globally, 45% of the audience prefers and use a chatbot for customer service and assistance. Chatbots play a critical role in improving the customer experience and allow marketers to better engage with their audience. They offer continuous help to the client, devoted help and proactive communication where they pose inquiries to comprehend the genuine issue. Chatbots are programmed to emulate live chat and talk with customers.
The chatbot has the ability to take care of all the things right from asking about the customer’s needs to answering queries the customer might have.
Augmented and Virtual Reality Marketing
Augmented reality is a reality which is constructed over actual reality. Companies are using augmented reality to bring unreal environments into a more realistic experience. For example in cricket. A line is drawn for the LBW. Same goes with Micheal Kors sunglasses.
For instance, IKEA and L’Oreal managed to improve their customer experience with virtual reality by allowing them to visualize their products before buying them. Nivea, Starbucks, and Volkswagen are other examples of big brands who succeeded in augmented reality.
With worldwide pioneers like Amazon, Microsoft and Google expanding their assets in AI and AI, this pattern isn't leaving at any point in the near future.
AI
and Machine Learning
With
global leaders like Amazon, Microsoft and Google extending their resources in
AI and machine learning, this trend is not going away anytime soon
With this information, advertisers would then be able to decide how to all the more likely connect with their buyers using different channels such as direct mail, sales outreach, or digital advertising.
A few businesses like Food and beverages, online business, life science and healthcare information to decide the best conveyance times of their items. This is finished by gathering information and using BIG DATA from various sources, for example, the climate, street traffic, and temperature... Besides, enormous information can help decide the impact of every one of these components on sustenance quality.
In the web-based business industry, 86% of clients state that personalization is a significant job in their purchasing choices. Web-based business organizations utilize huge information to anticipate their customers' behavior and practices so as to make a progressively customized, for example, sending customized discounts or re-commitment messages.
As per innovation specialists, AI and AI are required to infiltrate different new regions in 2019 influencing occupations like banking, accounting and finance, bookkeeping and even intellectual jobs, for example, lectureship and teaching
