Tips to Get organic followers on Instagram instantly : 10k followers in 10 days.

Predicting the future of Instagram is always fun.

New platforms, secured patents, new tactics and demographic shifts are just a few things to consider when making a prediction.

What is the new future for Instagram?

Instagram officially removes likes.

Instagram has tested the removal of likes in several countries. Most headlines you’ll read will state that the social network is doing this in the spirit of mental health.

I think “mental health” is a PR spin and the real reason is that Instagram wants to make more money by getting a cut of influencer ad dollars.

Think about it. Instagram can’t be happy when Kylie Jenner gets paid a million dollars per paid post or even when micro-influencers get paid $100 per post. This activity is happening on their platform, and they aren’t seeing these direct-to-influencer dollars go toward their bottom line.

Hiding likes shifts the power back to Instagram. Advertisers who want to measure the impact of a campaign will be left with a couple of choices: run Instagram ads and/or pay an influencer.

Instagram ads have metrics. Influencers will have metrics taken away. This means the risk of overpaying an influencer increases while running Instagram ads becomes a safer (and more analytical) choice.

Influencer marketing isn’t going away anytime soon. But I wouldn’t be surprised if Instagram removed likes so they could shift ad dollars from influencers to their ad platform.

 Cross-promote your dedicated hashtag. 

That's nice that you created a hashtag for your company, but who knows to use it to share content about you? Make sure it's in your profile, but take the game offline and have it printed on your receipts, in print ads, on signage in your store and at relevant events.

 Get creative with hash tagging.

When it comes to Instagram caption ideas, you need to look beyond the one-word, obvious hashtags. With regards to Instagram Hash-tags thoughts, you have to look past the single word, clear hashtags. Without a doubt, you need to utilize those, as well, however blend it up and use hashtags to recount to part of your story. Be amusing, unexpected, or over the top - simply don't exhaust. Community oriented workspace organization WeWork is incredible at this, and they incorporate a fun blend of Instagram content, as well.

Tip #2: Use Instagram Stories Templates

If you regularly post on Instagram Stories (which you should be!) you might want to start using Instagram Stories templates this year. This will help make your stories more uniform and complementary to your feed posts.

There are tons of different apps like Canva and Unfold that can help you with creating templates.

Create Instagram Ads that Help You Get More Instagram Followers

Instagram is a very competitive marketplace for brands, but there’s a real opportunity to build your followers if you present the right type of ads to new audiences.

Running your own Instagram ad campaign isn’t that difficult, but it can be intimidating to many small business owners and influencers who haven’t done it before.

There’s a whole host of different types of Instagram ads you can run for your account — from feed-style images and videos to promoted Instagram Stories ads that will appear as your target audience taps through stories. What’s important is making sure you’re targeting the right audience in the right way!

When it comes to how to get followers on Instagram, timing is everything. Yes, there is a set of activities that you can do to increase your following. However, suddenly going full-speed with all of them isn’t going to result in anything remarkable, as the effectiveness of each action changes after reaching a certain follower milestone.

For instance, there’s no point in buying a shout-out to your account for a 100 bucks from a big influencer while you have 10 followers. Yes, you might get some followers from that, but the price per follower would be unreasonably high. It would be much more effective when you’ve already established a strong identity and following on Instagram, and are looking to speed up the snowball effect.

Tips to get excellent Website Structure : How to get instant SEO through Google Webmaster (Search console)

As we are in danger of getting too technical, we will not spend too long on this section, but hopefully we can provide enough ammunition to ask some questions of your chosen SEO expert:

● Hierarchy: your navigation flow should be logical. By this we mean that each level of your structure should sit logically below the previous level. For example, a page on your website that promotes ballpoint pens should sit underneath a page on pens, which should in turn sit under a page on stationery so that there is a logical path for a user to follow to effectively filter their way down to their destination. In other words, make sure your hierarchy uses some common sense. Figure 5.4 Tags Title Tag Sticky eyes: Digital Marketing & SEO Agency Based in Leeds ... www.stickyeyes.com/ We’re a digital marketing agency that thrives on providing award-winning online marketing through SEO, PPC & the full digital package. Meta Description 100 Digital Marketing Strategy

● URL structure: search engines use ‘robots’ to interpret sites. If your URL looks something like this – www.mysite.com/categorypage. asp?prodId=1274234 – then you are not helping the robot to work out what your site offers. The ideal is: www.mysite.com/Stationery/ Paper/A3_Paper/Economy_A3_paper.html.

● Site maps: create two – one for users and one for search engines. The search-engine-friendly one should be an XML site map file, which can also be submitted through Google’s Webmaster Tools (see below).

 ● Provide alt text for images. In the HTML you can assign ‘alt attributes’ to help search engines interpret visual content.

● Avoid overusing Flash as it cannot always be read and therefore hinders the discovery process.

● Avoid duplicate content. Note that this means not reusing copy on other pages of your site, as well as ‘borrowing’ others’ content. Google will penalise a site that uses a lot of duplicate content, so it is best avoided. If you cannot avoid duplicate content, do some research on ‘301 redirects’ and the ‘rel=‘canonical’ attribute’.

● Webmaster Tools: make sure someone in your organisation knows how to navigate Webmaster Tools (a Google-provided platform). Webmaster Tools help in a number of areas and are quite powerful. It is therefore also quite dangerous in the wrong hands, so proceed with caution. A summary of the main functionality available within Webmaster Tools is as follows: –

Shows crawl errors: this is useful as a site with a lot of errors is unlikely to rank highly. – Allows submission of an XML site map. –

Allows for modification of the robots.txt files (which can be used to remove URLs already crawled by Googlebot). –

Identify issues with title and description meta tags. –

Provide a high-level view of the top searches used to reach your site. –

Remove unwanted site links that Google may use in results. –

Receive notification of quality guideline violations –

Request a site reconsideration following a penalty.

The danger mentioned above arises from the fact that these functions could enable someone to cause serious SEO issues to your site such as deleting Search Engine Optimization 101 your robots.txt file, uploading an incorrect site map or simply not being aware of serious SEO issues with the site

Tiktok, How does Tiktok makes money: A case of viral application and its revenue model.

                                               A Journey from Musical.ly to Tiktok


Before Tiktok, formerly known as Musical.ly which was invented by Alex Zhu and Luyu Yang. They got an investment for 2.4 million dollars to create a short educational application for students in the field of science, maths and other basic subjects. But this application was a loss because the target customer couldn’t understand the concept in such a limited amount of time. One day Alex was traveling to another city through a bus and he had an epiphany by looking at the teenagers taking selfies and singing songs on various different apps. He thought why not creates an application which is an amalgam of Snapchat, Facebook and Dubsmash. From this point, Musical.ly came to existence.

Musical.ly got its impressive audience because of the unique concept (People lip singing their favorite song or dialogue from a movie) and keep on growing audience kept the investors waiting to buy this application. Finally ByteDance a Chinese internet technological company acquire Musical.ly for $ 1 Billion and changed its name to Tiktok.

                                                         Current Stats of Tiktok


The count for Tiktok is 80 million users only in the USA and an overall count for this application is 500 million worldwide. It is the 6th most download application all over the world. ByteDance, a company which owns Tiktok has a total net worth of $75 billion.


                                                               What is Tiktok?


Ticktok is defined as a platform for short movie acting and entertainment. Zhang Yiming CEO of Tiktok, a 35-year-old entrepreneur whose background includes the creation of a real estate search engine. The actual target audience is below 21 years and astoundingly 70% are female and 30 % are men who use this application frequently. More than 12 million videos are uploaded each day, they might become a competitor for YouTube.
  
                                       
                                   How does a user can earn money from Tiktok?

So how does Tiktok work? The first part is you follow the hash-tags which are trending all over the world. Make a video accordingly and get people attention. Once you have a good amount of followers to your profile you can go live. The real revenue model lies when you go Live and have a massive following.
When you go live, follower buys the emojis (Gifts) and send it to you. They buy these emojis through coins which are bought by money. Once they send it to you, you give them a shout-out and they feel delighted. Once you have collected a certain threshold amount of emojis, you can cash these emojis into money. This concept is known as in-application purchases.

For Tiktok, they earn their revenue by earning through coins. Some amount of the money goes to the application store (I-tunes or android play store) and the remaining goes to the Tiktok.

The second revenue stream of Tiktok is campaigning with different movies. A simple example of the movie “Zero” by Shahrukh Khan. Where who so ever deliver the best dialogue of this movie will get a chance to meet the celebrities and make a mark in the social media community.

The last revenue model which is in the test stage is the Ads model. Since they have a huge database of the customers, they can earn a substantial amount of money through these CPM ads.

For the payment withdrawal method, your minimum threshold is $100 and you can take out $1000 in a day.

Say Goodbye to DoubleClick and AdWords–Google is Giving Advertisers the Next Best Thing

Let’s all bid farewell to DoubleClick and AdWords.

Alphabet, Google’s parent company, is retiring the names, but not their services.

TALK ABOUT RE-BRANDING TAKING PLACE ON A WHOLE NEW LEVEL! After 18 and 22 years, respectively, both the “AdWords” and “DoubleClick” brands will cease to exist. As part of their comprehensive efforts to streamline their advertising offerings, Google’s complex line up of ad products is getting rebranded. 

It’s retiring AdWords and DoubleClick to streamline the admittance points for advertisers and ad sellers; however rebranding is not the only thing Google is focusing on, it is also introducing new solutions that simplify its advertising offerings. Senior Vice President, Sridhar Ramaswamy, who is spearheading Google’s recent ad restructuring, explained how they wanted to broaden their horizon by simply rebranding their current offerings and at the same time, pointing out where they wanted the product to go.

 The new Google ad lineup will encompass three focal pillars, and the rebranded set will roll out in July:  Google Ads, formerly known as Google AdWords, Google Marketing Platform, formerly known as DoubleClick and Google Analytics 360, and Google Ad Manager, which is a unified form of DoubleClick for Publishers and DoubleClick Ad Exchange.

What lies beneath all these innovations however, remains unchanged: AdWords. What started off as a search-based system more than 17 years ago, AdWords, has been renamed as Google Ads. This will basically act as a “front door” for advertisers enabling them to purchase ad space across all Google platforms, which includes (but is not limited to) displaying ads on YouTube videos, or location listings in Google Maps.

The introduction of Google Ads isn’t the only “next best thing”, because the internet giant is targeting micro businesses as well through its introduction of the new “Smart” campaign; its functionality would allow advertisers to quickly design and unveil the ad campaigns and offer enhanced audience-targeting features than ever before.

Next is the Google Marketing Platform­­–a combination of DoubleClick and Google Analytics 360­­–which is designed specifically for marketers. Under this umbrella, Google looks to launch Display and Video 360, which is a mixture of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center; these will provide marketers the opportunity to unify all their Google tools, allowing for collaboration between the agency, creative and media teams.

 Last, but not the least, Google Ad Manager­­–a unified form of DoubleClick for Publishers and DoubleClick Ad Exchange­­–is a monetization tool for publishers. Although no technical changes have been made, Alphabet has made cosmetic changes such as the logo and the brand name, DoubleClick.

In conclusion, the only things that have been changed are the look and feel of the ad services; the principal functionality is left untouched. The revamped branding and solutions have been projected at advertisers so they can focus more on the aftermath of their ad campaigns, and less on the product assortment, to maintain stability in the momentum for next 20+ years.

The new ad campaign types and other solutions will be unveiled on the 10^th of July at the Google Marketing Live event. 

2018 Top Strategies for SEO. Bring instant traffic to your website.

The first technique is to do your in-depth content research. Select the right keyword and use them in a very subtle way so that you can avoid the Blackhat SEO. Your Parent topic should have the right keywords because it has the highest volume of search. Just make sure you select the right keywords or long-tail keywords because these keywords can make or break your website. 

Getting massive traffic on your website should not be your goal, but your target should be bringing right traffic to your blog. The reason I am saying that is because your right audience will increase your session duration in Google Analytics. Getting into bids is not an easy task sometimes it can become an expensive and time-consuming task. Use bucket bridges words to increase the attention of your reader for example “look” or “you need this” or “how to solve your problem”.

Re-writing your content and publishing it again is a good strategy as well. Since you are not sitting on a content goldmine where you can create a unique content every single time. So re-share your most important and highly readable content. Once it is done you can run a content audit which tells you the health of your article whether to remove or merge with other content.

Search analytics tells us to see your users search patterns. Backlinking is critical for your website health because it shows if you have good content and how many people are syndicating your website. This is shown in the link to your site section. Internal links show the pattern of your navigation on your website.

You can identify your user experience through heat maps and what areas you can improve to engage more users. Heat maps shows the way a user clicks and navigate towards your website and scroll map shows about the length of the page you scroll down. This can be done on Crazyeggs.

Short-term strategy for your website to get massive traffic, get it pinged. About 200 different websites help you to index and share your website URL. Link your website to other social media platform, and start social sharing. 

E-Commerce: Traffic Building, SEO and SERP

Traffic building is the ultimate goal for every website or social media page. But traffic won’t come easily on your webpage. You need to develop some sort of objectives and goals through which you can trigger that target market to land on your website and increase your session duration. You need to focus on both the techniques; Digital as well as Traditional marketing. For example, Daraz.pk, they do massive engagement on social media, website and below the line (billboards and events).
Timing is critically important because you should know when is your target audience is online. For example, in Social Media Marketing, brands normally boost their post at 3 pm and 9 pm (weekdays) and on weekends they normally post 6 pm and 10 pm. You need to constantly check your brand health. The reason behind that is normally people create synonymous URL’s regarding it and can fish hook your potential target audience, for example, www.cases-in-marketing.blogspot.com can be synonymously used as www.casesinmarketing.blgospot.com.

Normally people bid on keywords and phrases which are supposed to be used on search engines. For that, you need to sign-up for Google Keyword tool which can show you the top listing keywords in your domain. For this, you need to keep a bird’s eye on the trending words and bid on it through Google AdWords. Once you got the right words and phrases, it’s time to focus on the performance of your traffic. It can be done through Google Analytics and your own website dashboard. The vital thing which needs to be on your radar is the Bounce rate. Normally a good bounce rate is below 40% but with a good session duration.

Search Engine Optimization, a process through which your uniform resource locator (website) can be showed on the first page of any search engine or SERP (Search engine ranking pages). There are two ways to get on the SERP.

First is the through Pay per click, in which you pay a certain amount to the search engine and they can get you on the first page on the temporary basis where ads are displayed.
Second option to get organically listed there. Since the shortcut is at option number 1, so the majority of the brands opt for it. Organic listing is difficult and time-consuming but its impact is long-lasting.

 A web crawler or spider is a bot which roams around your website and index it to Google. It is basically a monitoring tool of search engines through which they can keep an eye on the websites and their authenticity. For the spider, the most important thing is the URL, Title tags, and the Content. But some people are very smart, they opt another way which is known as Black Hat SEO. In which you violate the rules and regulation of a search engine and exploit them to get yourself on the top ranking. The common technique is by using key-phrases again and again and they won’t make any sense.

Tactics and tricks to get organically listed are, 1) Get the right Domain name. A good domain name is a traffic magnet. Normally people buy domains which have a strong keyword in it so that they can easily be listed. Backlinking strategies are the most important strategy to get listed. It is like having an outbound and inbound links to your website. Content syndication is very important as well as reciprocity. It will help you to get indexed in any search engine. Some of the websites include pictures and graphics. It is very important to have a frame on your pictures because search engines give zero marks to the images if they lack frames and ALT tags. Do not put any Portable documented format files (PDF) and Flash images on your websites. And Lastly, your website should have a sitemap which is supposed to be submitted to your search engine so that crawler (spider) can easily reach your pages.

#SEO

E-commerce : Social Media Marketing : Strategies and Tactics

Social media marketing, a trend everyone is following these days. But creating a strategy, content, and engagement is not easy in social media. Since Social media is made up 60 different types of networking sites, yet we only use the big 7 i.e. Facebook, Instagram, WhatsApp, Snapchat and LinkedIn, YouTube and Twitter. One thing which is common in every Social Networking site is User-generated content. These above-mentioned networking sites do not create their own content, yet it is a billion-dollar industry. Facebook owns Instagram and WhatsApp, which is totally based on consumer sharing and active participation by the user. So they earn by the data which is made by general users. 

But for the user, they can’t earn money from any social networking sites because they do not provide any dashboarding and monetizing elements. So rest assure, social media is just for the sake of awareness. 

Moving towards the best strategies and tactics which should be used in Social Media Marketing (SMM). The First strategy is Listen before you speak. Normally companies who are using SMM as a sole business platform, they don’t listen to their customers and do not tap into communities. Secondly, Focus, you cannot use every SMM site to advertise your product. Focus on the limited sites which have contains your target consumers. Quality is always better than quantity. Produce good quality content and infographics to increase your engagement on the networking sites. Patience is the key to success, success won’t come overnight. Create an engaging content and wait for the users to take action upon it. Compounding is a phenomenon where you share your content all across the networking sites. But one thing should be in mind, every content should be same across all mediums. For example, your Facebook page, you are putting an infographic with 40% discount, and on your actual website, the infographic says 50% discount. Alignment is necessary in compounding. To boost your trust on your user, find the best opinion leaders regarding your content and business. Since opinion leaders are influencers too, they can divert a lot of traffic to your website. Value is very important since users have full liberty to write anything on social media and you cannot stop it. So if you are aggressive, you might lose a whole chunk of consumers. Don’t show any kind of attitude towards the user, acknowledge them if they comment or share. Coke Studio 10 used this strategy where they individually Acknowledged those users who were commenting on their social media pages. Accessibility, another important tool, don’t just publish and run away. You should be present 24/7 while answering their queries. Lastly, reciprocity, an element where you share other people content so that they can share yours. 

Upon all the strategies, our primary strategy should be content syndication. Where you spread and publish your website, content or blog to others websites so that your web presence can enhance and ultimately you can climb up the ladder of Search Engine Optimization. 

But before that, we need to focus on identifying the right kind of user and convert them into your loyal customers. So the strategy through which you can easily put a limelight on your potential user is known as the Social Technographic Ladder. This ladder shows that majority of the users are Spectators and not Creators. The most important Key performance indicator is sharing in the social ecosystem. People read it and don’t share. They read the online forums but hesitant to share their own experience. This is the gap in the market. 

Digital firms should create a content which is minimal in design and carry a strong message across every channel on social media.  If your content is strong then it will become king and users across social media will become Queen. So boosting is not the best option in any social media. Normally if you boost a picture of a donkey, trust me, it will get 1000+ likes, but again they won't be organic likes. Your main focus should be to create an engaging content and put some viral element in it. Viral part is important because you need to ignite a match before starting a fire. 

E-commerce : Chapter 4 : E-customers

Since the medium of transaction and online revenue models are changed, customers are changed too. Companies are putting a microscope on each and every customer in a detailed form. Customers are available all around the world. Like in Pakistan, we can buy products from Alibaba.com. The difference lies in the behavior of online and offline behavior. Normally we seek and spread information through the process of Word of mouth but in social media and digital marketing, we call it a word of mouse. The most important part of the digital ecosystem is the trust and privacy element. People are hesitant to share their personal information with other customers and companies. Most of the credit card fraud is the best example of it.

 You can always analyze the general lifestyle of online consumers, where they have money and less time. Almost all the e-commerce stores are into web rings and alliances where they partner with one another if they lack some products or not available.

Humans are a social animal, we have the tendency to follow others. Normally when we make an offline purchase, we keep it to ourselves. But in digital media, we shout out by sharing and putting up a status. We follow trends and gossips all around the world and share it with others. This concept is taken from the Mexican waves where we follow what others are doing.

Motivation is critically important to understand because you need to understand customers buying behavior and issues regarding online buying. To overcome that we will be focusing on 6 C’s of marketing. Content is the king in the digital ecosystem. Majority of your target audience will come after your content. People spread and share good content. Customization, where you create and deliver highly personalized content and media strategies for your customers. As in digital media, people create communities and share and gossip about latest trends and products. The only perk a digital buying and offline buying is the convenience part, as you can buy anything at any time from any part of the world. You have multiple choices among different part of the world to buy your products. Lastly, cost reduction because the supply chain is narrowly downed, fewer players in the supply chain, less costing and finally cost reduction to customers.

Fogg's model talks about how to change customers online behavior and what can be done to make them more loyal. He talks on three parameters 1). Trigger (call to action) where you can easily access things which you want to. For example, a photo of yours is tagged by your friend, you will receive an email regarding it, you will try to open it. 2) Motivation (if you tag a smoker to a cancerous lung picture, he will not watch it, because there is no motivation for him because of his belief system. The content should be aligned what he really wants to read. 3) Ability is how easily you can navigate through the system if the photo is not opened in just one click, your ability of opening that picture will be very low.

Ultimately, your job is to create a system beyond loyalty. Your task is to give them the quality support system, so that if anything bad happens your support system can help your customer. Make sure what you promise, you deliver. A product presentation is very important because the first impression is almost last impression in digital marketing. Trust and privacy control system should be there. And lastly creating your USP by giving right products available all the time in your web portal.

E-commerce : Chapter 3 : E-Models

This chapter talks about the concept of model development in digital marketing. A model is very important to understand because it tells us the flow of information. So due to the advancement of technology, the consumer is seeking products which are always present in the digital eco-system and can be bought anytime and anywhere. Consumers are not just consumers, they are contributors now. They help the brand to create new ideas, promotions, and products.

Since the buying patterns are changed, so firms are also changing their online revenue models. For example, companies buy slots on the most engaging websites, like a collaborative work done by HSBC (bank) and Orange mobile service provider, where HSBC bought a slot on the orange website, where people can transact easily if they want to buy mobile phones or upgrade their package. Like the revenue model of Facebook and Whatsapp, companies are earning ample amount of money by selling customers data to other entities. Some firms buy data from the research companies like AC Neilson to get to the actual target market. Lastly, Freemium model, where you have to pay a certain amount to get other advantages. The best example is Candy Crush, when you lose your every life, whether you have to wait or pay $1 to them to get five lives. Different between freemium and a Trail version is that freemium is not time bound.

Click ecosystem elaborates the concept of the actual behavior or a customer when they actually reach or land the desired website. Since most of the people entered through search engines (Google, Bing, Yahoo) then they stream themselves to different websites and finally landed on the actual site. To discuss that we need to have a model through which we can easily identify our customer's behavior. This model is known as the Intermediary model in e-commerce. 

This model is divided into 4 parts 1) Consumer segments (To identify your customer, their lifestyle, age, gender, interest, in short profile them. 2) Search Intermediary (mostly include a search engine, from where did the customer entered in the eco-system). The intermediary site (other niche or open portals, like when you are especially looking for B2B websites, you can find it here). Destination sites (since you will land on that site which is giving you more online value proposition, it can be discounts, coupons, well-designed site architecture, easy to navigate).

Attribution model in e-commerce talks about how much attribute should be given to that website from whom my traffic is coming. For example, a person sees a dress on Facebook and then landed on your website but changed her mind. No conversion took place. But next day, she Googled it and landed on the same website and bought that dress. In that class, Facebook won’t be attributed, Google will.

Communication model talks about building a trust between sender and the customer. To catalyst this trust, companies include Opinion leaders (massive following and technical expertise) to talk about their brand.

Hofacker's model talk about how to increases the effectiveness of your website. Since Exposure is very important because your website is live 24/7 and people need to see your most important post or product on the top. Attention comes when you have a good site with complementary colors scheme. Comprehension tells about how your customer is interpreting your intended message. Yeilding talks about is the information is accepted by the consumer. Lastly, retention, where you can access whether the customer will come back again for purchase or not.

Lastly, we are going to discuss Neilson 90-9-1 rule, where he talks about Only 1 percent of the people in the whole ecosystem are heavy contributors, 9 percent are small contributors and actually spread the content and remaining 90 percent are those which only read and don’t spread the content.

E-commerce : Chapter 2 : Marketing Mix

This chapter is about creating your digital marketing mix. Normally marketing mix was first crafted by McCarthy (1960) which was product-oriented, then the industry was evolved with the passage of time and they have to modify it because of the evolution of Service industry. Then afterward technology prevailed in the market and they have to add one more ‘P’ which is known as 'Partnership'. Since the partnership is very important in digital marketing because the whole Affiliate program runs on it.

Product in the digital world is basically how can you create value by giving them an excellent product and fast delivery. The main concern is the trust issues where people can only see the product and cannot touch or feel it. Most of the people, research online and buy offline (ROPO). Choosing new design online and then they buy offline through the traditional store. Since the value of the product is created through extended product or augmentation, giving them free returns and warranties, basically to remove all the ambiguities of customers from online shopping.

Price is totally different from the offline medium. In traditional, we have multiple buyers and few sellers, here we have one buyer and many sellers all around the world. This process is known as Reverse Auctioning. Since the middle-man is removed in digital marketing, so the price is charged low as compare to the traditional business. You cannot be the jack of all trades in digital, you need to select a selective domain and have expertise in it. Lastly, we have price comparison websites like Skyscanner for airline ticketing and hotels.
'New approaches of Pricing' consist of Subscription model (you pay for a time period for e.g. 3 months or 6 months) best example is Netflix. Pay per view is you have to pay for every time you have to watch or read anything e.g. you have to pay every time to watch UFC fights. Bundling technique is basically you buy in a bundle for e.g. Videos and news content from the same website, they will charge you lower than the individual. Lastly, Ad support content includes CPM (Cost per mille (thousand), where the advertiser has to pay to the publisher once the ad is seen by 1000 people. This technique is basically when your objective is awareness). PPC (Pay per click, the advertiser only pays to the publisher when the ad is clicked. It is for highly targeted ads.). Difference between impression and page view is, the impression is, for example, a page has 4 ads so every time a person visits your website you have 4 impressions but the pageview will be only 1.

In digital marketing, the Place is how your product is distributed. Disintermediation is a concept where you remove the middleman between the company and the customers. For example, Bahria University wants to buy 1000 laptops, they will order it from HP website rather than giving their order to the middleman. Re-intermediation is including the middleman to increase the element of trust for e.g. Ebay introduces Paypal to increase the trust between both parties.

Promotion is, what kind of advertisement you will be using banner ads, display ads or a skyscraper ads. Selling includes virtual selling. Public relations is about publishing newsletters or news releases to your loyal customers and personalize their email according to them.

People are basically who are running operations both front and back. Since in digital, customers query and their requirements are very diversified. It’s the people who are working to put a smile on their customer. Happy staff means happy customers and happy profits.

Physical evidence and Process are basically how smooth is your website and how friendly your site architecture is.  The website should not be heavy to load, that will increase your bounce rate. As in Daraz.pk, only in 3 clicks, you can buy your product.

E-Commerce (Digital Marketing) : Chapter 1 : Introduction to E-Marketing

The first chapter is about the Introduction to E-Marketing where our main focus is on digital marketing and its components. Digital marketing (data-driven marketing) is the means of doing business and market your brand or products in a digital way. The main component of digital marketing is content. The better and optimized content you have, the more traffic will come to read it. So the main purpose is to create market demand for your website or blog.

"How social media supports SEO"#DigitalMarketing #Business #InboundMarketing #SEOtips #GrowthHacking #Marketing #SocialMedia
#OnlineMarketing #EmailMarketing #SEO #SMM #webdesign #website #Internet #InternetMarketing #SEO #SMM #ecommerce pic.twitter.com/CelujYlOMI

— Akshay Soygaonkar (@akshaysoygavkar) May 9, 2018

The strategy which can help you to optimize your content and brand is known as "Integrated digital brands and content optimization". In this model, we will be using different techniques like On-page SEO, Off-page SEO, Site architecture, Social media marketing etc. The main purpose is to spread your content in a very diversified way so that different people across different channel can read it.
Next, we will be discussing Value proposition where companies see how can we provide benefits to our customers keeping cost in mind. So in online medium brands can create value through free and easy return policy, cash on delivery, having your brand’s mobile application. In short, the lazier you can make the customer the more value you are creating. In Pakistani context, we can see how Daraz.pk have created value and supersede Homeshopping.pk.

Moving towards the main strategy or e-marketing strategy known as SOSTAC model. This model is the ultimate bible for creating your online masterplan.
Situational Analysis (Here you will be identifying the current market situation both internal and external. You need to question yourself, where are we now? You need to analyze how digital platforms are changing and how you can invest or cope up with it. Like Facebook.com recently launched a dating app where 1 out 3 people are getting married through the platform of Facebook. So you need to continuously innovate yourself.
Objectives, where a company divide its objectives into five different domains.
1) Sell (develop a strategy where you can acquire a new customer and retain the old one as well. In your website, always put those products in the front display which are new and ready to sell).
2) Speak (Develop a trialogue between yourself and your customers, always tell them about your new products and keep them updated. You can allow them to RSS (Really simple syndication) your website).
3) Serve (Since in digital platform your campaigns and products are available 24/7, you need to answer queries all the time. Serve is basically how quickly you solve your customer’s problem and give them value).
4) Save (how can you save cost since you need to increase your profits and at the same time you have to create value them).
5) Sizzle (the most important part of objectives, how sizzling is your content, post, and graphics to increase your site stickiness. Your main objective is to reduce your bounce rate and increase the conversion rate).
The Strategy part is to identify your target audience and segment them into the cluster so that you can easily target them. The best tool for identifying your audience is Google Analytics. Your strategy should be, credibility before visibility.
Tactics would be which medium should be used to display our brands and products. Your focus should be on digital marketing mix and schedule your content post accordingly.
Action in e-marketing plan would be assigning roles and responsibility to your team force. Since going digital is not an easy task, you need to have some content writers, site manager and researcher in your team.
Lastly, Control part tells us that what Key performance indicators we have set and are we achieving them or not. Mystery shopping on your website to see the performance and see your website is not giving errors.