Tips to get excellent Website Structure : How to get instant SEO through Google Webmaster (Search console)

As we are in danger of getting too technical, we will not spend too long on this section, but hopefully we can provide enough ammunition to ask some questions of your chosen SEO expert:

● Hierarchy: your navigation flow should be logical. By this we mean that each level of your structure should sit logically below the previous level. For example, a page on your website that promotes ballpoint pens should sit underneath a page on pens, which should in turn sit under a page on stationery so that there is a logical path for a user to follow to effectively filter their way down to their destination. In other words, make sure your hierarchy uses some common sense. Figure 5.4 Tags Title Tag Sticky eyes: Digital Marketing & SEO Agency Based in Leeds ... www.stickyeyes.com/ We’re a digital marketing agency that thrives on providing award-winning online marketing through SEO, PPC & the full digital package. Meta Description 100 Digital Marketing Strategy

● URL structure: search engines use ‘robots’ to interpret sites. If your URL looks something like this – www.mysite.com/categorypage. asp?prodId=1274234 – then you are not helping the robot to work out what your site offers. The ideal is: www.mysite.com/Stationery/ Paper/A3_Paper/Economy_A3_paper.html.

● Site maps: create two – one for users and one for search engines. The search-engine-friendly one should be an XML site map file, which can also be submitted through Google’s Webmaster Tools (see below).

 ● Provide alt text for images. In the HTML you can assign ‘alt attributes’ to help search engines interpret visual content.

● Avoid overusing Flash as it cannot always be read and therefore hinders the discovery process.

● Avoid duplicate content. Note that this means not reusing copy on other pages of your site, as well as ‘borrowing’ others’ content. Google will penalise a site that uses a lot of duplicate content, so it is best avoided. If you cannot avoid duplicate content, do some research on ‘301 redirects’ and the ‘rel=‘canonical’ attribute’.

● Webmaster Tools: make sure someone in your organisation knows how to navigate Webmaster Tools (a Google-provided platform). Webmaster Tools help in a number of areas and are quite powerful. It is therefore also quite dangerous in the wrong hands, so proceed with caution. A summary of the main functionality available within Webmaster Tools is as follows: –

Shows crawl errors: this is useful as a site with a lot of errors is unlikely to rank highly. – Allows submission of an XML site map. –

Allows for modification of the robots.txt files (which can be used to remove URLs already crawled by Googlebot). –

Identify issues with title and description meta tags. –

Provide a high-level view of the top searches used to reach your site. –

Remove unwanted site links that Google may use in results. –

Receive notification of quality guideline violations –

Request a site reconsideration following a penalty.

The danger mentioned above arises from the fact that these functions could enable someone to cause serious SEO issues to your site such as deleting Search Engine Optimization 101 your robots.txt file, uploading an incorrect site map or simply not being aware of serious SEO issues with the site