2019 digital marketing latest trends

New and new practices are evolving day by day in the field of digital marketing all around the world. Advance skill-sets are needed by employers every year. So, in a nutshell, marketers should always be aware of new technologies to stay ahead. Based on the digital marketing trends article that we developed last year, 2018 has been the year of rising augmented reality, video content, voice search, and influencer marketing.

Following are the new upcoming and existing new trends in the digital eco-marketing.

Voice search engine.

Voice search is rising day by day and approximately by 2020, 50 % of your search engine queries will be done by voice automated search engine.  There are fundamentally two kinds of voice search engine: Those that are executed and operated by speakers, for example, Amazon's Alexa, Apple Homepod, Google Home and Microsoft's Cortana which give searchers prompt voice answers to their inquiries and those that are introduced in work areas, and cell phones, for example, Siri and Google Assistant which show composed list items.
Big brands know the future and investing a lot of money in developing voice search engines.

Chatbots

The frequent way for the customer to interact regarding an online query with a digital organization is using chatbots. Globally, 45% of the audience prefers and use a chatbot for customer service and assistance. Chatbots play a critical role in improving the customer experience and allow marketers to better engage with their audience. They offer continuous help to the client, devoted help and proactive communication where they pose inquiries to comprehend the genuine issue. Chatbots are programmed to emulate live chat and talk with customers.
The chatbot has the ability to take care of all the things right from asking about the customer’s needs to answering queries the customer might have.

Augmented and Virtual Reality Marketing

Augmented reality is a reality which is constructed over actual reality. Companies are using augmented reality to bring unreal environments into a more realistic experience. For example in cricket. A line is drawn for the LBW. Same goes with Micheal Kors sunglasses.

For instance, IKEA and L’Oreal managed to improve their customer experience with virtual reality by allowing them to visualize their products before buying them. Nivea, Starbucks, and Volkswagen are other examples of big brands who succeeded in augmented reality.
With worldwide pioneers like Amazon, Microsoft and Google expanding their assets in AI and AI, this pattern isn't leaving at any point in the near future.

AI and Machine Learning

With global leaders like Amazon, Microsoft and Google extending their resources in AI and machine learning, this trend is not going away anytime soon

Computer-based intelligence enables advertisers to envision future plausible examples of their clients dependent on gathered information.

With this information, advertisers would then be able to decide how to all the more likely connect with their buyers using different channels such as direct mail, sales outreach, or digital advertising.

A few businesses like Food and beverages, online business, life science and healthcare information to decide the best conveyance times of their items. This is finished by gathering information and using BIG DATA from various sources, for example, the climate, street traffic, and temperature... Besides, enormous information can help decide the impact of every one of these components on sustenance quality.

In the web-based business industry, 86% of clients state that personalization is a significant job in their purchasing choices. Web-based business organizations utilize huge information to anticipate their customers' behavior and practices so as to make a progressively customized, for example, sending customized discounts or re-commitment messages.

As per innovation specialists, AI and AI are required to infiltrate different new regions in 2019 influencing occupations like banking, accounting and finance, bookkeeping and even intellectual jobs, for example, lectureship and teaching

Why Google and Unites States banned Huawei : A controversy made up by Apple.Inc

  With incremental innovativeness in the world, Huawei is giving a lot of challenge to the telecom provider and mobile phone companies. The Chinese telecommunication behemoth recently got into a lot of trouble with the United States Justice department putting Huawei at the end of the barrel. They have said that they are involved in obstruction of justice and fraud related to its alleged evasion of US sanctions against Iran. The United States bans Huawei with a major reason that they are providing equipment through which they can spy and give secret information to the Chinese Government.

Huawei has become one of the world’s biggest suppliers of the high-tech kit used to build mobile-phone networks around the world.  President Trump declared a national emergency and passed an executive order to restrict companies in the U.S. from supplying products to Huawei last week

Google With Huawei

Google said today that current clients of Huawei Android gadgets can keep on utilizing Google Play application store, offering some help to a huge number of clients worldwide even as it stays hazy if the Chinese tech mammoth will almost certainly utilize the completely working rendition of Android in its future telephones.
Google says that any individual who as of now claims a Huawei cell phone will be to a great extent unaffected, as they will, in any case, have the option to download application and Software updates. The primary disadvantage will lose the capacity to introduce future updates of the Google Android

 By and large, the condition is truly restricting for Huawei, basically keeping it to China, where Google's services are as of now prohibited by law in the United States. With this stance by the United States towards Huawei led them a huge blow in terms of their profits with also with their customer base. Not only the United States market is disturbed for Huawei but European and central Asian too. But for Huawei, they said, “these are all allegation to promote other brands like Apple in their region and directing people choice”.  Huawei had additionally shared its arrangements to sue the U.S. government yet a favorable decision may take a while or even years.

An anecdote for HR in Corporate industry. Stop Students exploitation by giving them minimum wage.

Choose the RIGHT boss, not the company, a worthless FAZOOLTAREEN statement in Pakistan. Because of the job Scarcity.

An anecdote for HR and LinkedIn.

Stop exploiting students on the pay below the minimum threshold

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Recently, I have been surfing on the internet a lot and I came up with a post which was very demeaning for the students of Pakistan. An average graduate student should make a good amount of money so that he can bear his expense very easily plus can do some amount of saving if he wants to pursue further studies. The industry should release that they are paying students peanuts to do big tasks. They should be ashamed by saying that “if you are not capable, you can leave, we have ample graduates who are waiting in line to replace you”. 
We all know that the job market is saturated, it does not allow these big corporates to exploit these students by paying them a lower threshold. Students are very much capable if they are given proper guidance by experienced personalities.

The survey in the above-mentioned, the picture shows that 78% of the employers are dissatisfied with the quality of fresh students.  The quality is bad because you make them work as slaves and give them their pay after 2-3 months. Why they should work for you if you are not taking care of your employees. 

The employee model of Richard Branson should be learned and adopted by these corporations and “SAITS” the individual business owner. He states that “I take care of my employees and my employees take care of my business” If your employee is satisfied, he will construct your business like he is building his own house where he wants to stay. University teaching tells you about what might be the problem and how can you possibly solve these problems. They help you to develop your personality and how to communicate. They teach you how to think and think out of the box. That’s it, that is the core responsibility of a University. 

Furthermore, it is the responsibility of the Corporate or the business sector to make them learn how to do work, practically. But bit shameful, the “SAIT SYSTEM” the individual business owner, has exploited these students to work over-time and the pay is shit. 

This article is not only for the Corporate sector or the SAITS, but it is also for the students as well. Know your worth and then put your demand on the table. STOP!! putting a label that I studied from “This University or that university” won’t make you Bill Gates or Mukesh Ambani. Invest in yourself so that these corporates can identify you.

YouTubers and their fights , A case of Shaam Idrees and Ducky Bhai , How much they make money???

A hyped controversy between Shaam Idrees and Saad-ur-rehman (Ducky bhai) has broken the internet in Pakistan. Every single person is talking about their fight and how Seher (“Queen” Froggy) got attacked by the mob at a mall.  This whole story starts when Shaam Idrees uploaded a video calling Pakistani content creators, Tiny YouTubers. This prompted responses from social media stars such as Mooro, UKhano, Karachi Vynz and others.

This whole controversy between these two above-mentioned honorable people let other YouTubers to talk about it. In short, every single non-entertainer YouTuber start monetizing his/her video when they talk about this subject.

We as an ample amount of time consumers (WAILAAY) enjoyed these worthless videos but at the back end, these YouTubers are minting money by creating a buzz. I want to quote a statement from Waqar Zaka’s blog “yeh apnay bachon ko kiya batain gaay k tumharay papa bht baray prankster thay, bht cool thay”. 

Think about for a second, Mr. Idrees traveled thousands of miles to get a collab video with ducky bhai. It doesn’t make any sense. This whole thing was rigged and each and everyone was a stakeholder in this. They know Pakistan people wants a masala tareen news jiss ko dekh ker bolain maza agaya.

From this “Maza” they get viewership and subscriber and they earn money from it. For them earning formula is “Paisaa kamaao izzat baich k”

Here are some legitimate stats that how much $$$ Shaam Idrees made during this hyped controversy with Ducky bhai and other alliance 😉

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut

The main channel has over 2 million subscribers but due to this controversy 300000 user unsubscribed his channel - and has accumulated over 400 million views so far. It is able to get an average of 430,000 views per day from different sources. This should generate an estimated revenue of around $430 per day ($160,000 a year) from the ads that appear on the videos.

His video log channel has over 1.7 million subscribers and over 430 million views so far. It is able to get an average 530,000 views per day and this should generate an estimated revenue of around $530 per day ($200,000 a year approximately).

With alone from this controversy Ehtishaam Idrees made $40000 + $25000 was made by Queen Froggy.

Game of Thrones season 8 , A PREAMBLE : How much Game of Thrones Stars makes money per episode.??

It's been a long, dim street as far as possible of Game of Thrones.

The book series that writer George R.R. Martin calls A Song of Ice and Fire propelled in 1992, and HBO's screen adjustment, which started in 2011, has since turned into a global marvel. For seven seasons now, the narrative of the separated, war-torn nation Westeros and the general population competing to administer it hosts united individuals for review gatherings, character examination, and enthusiastic discussion about everything from Jon Snow's parentage to who will, in the end, guarantee control of the Iron Throne.

Season 8, the last bend of the story, starts on 14 April, 2019. What was previously a rambling, confounded story with many separate strings has come down to a couple of real clashes. In the North, the enduring Stark youngsters, Arya, Sansa, and Bran, are assuming responsibility for their own predeterminations out of the blue since their dad and mom were killed. Daenerys Targaryen and her partners are moving to counter the Night King and his undead armed force clearing down from past the Wall that is contained them for ages. In the south, Cersei Lannister has caught the Iron Throne and plans to keep it.

So remain with us as season 8 unfurls, the war wraths, and we discover who will endure the last fights for Westeros, and in the case of anything will be left to manage when it's set. We'll have week by week recaps of what is important in every scene, we'll unload the show's history and legend, and we'll enable watchers to comprehend what they just observed on-screen. Additionally, play alongside our week after week dream sports class, Game of Thrones, as each Monday, we rack up the focuses to see who's triumphant the round of positions of royalty.

These stars are making a whopping amount of money per episode.

Peter Dinklage – $500,000 (Net Worth: $16 million)

Nikolaj Coster-Waldau – $500,000 (Net Worth: $16 million)

Emilia Clarke – $500,000 (Net Worth: $13 million)

Kit Harington – $500,000 (Net Worth: $12 million)

Lena Headey – $500,000 (Net Worth: $9 million)

Maisie Williams – $150,000 (Net Worth: $6 million)

Sophie Turner – $150,000 (Net Worth: $6 million)

Tiktok, How does Tiktok makes money: A case of viral application and its revenue model.

                                               A Journey from Musical.ly to Tiktok


Before Tiktok, formerly known as Musical.ly which was invented by Alex Zhu and Luyu Yang. They got an investment for 2.4 million dollars to create a short educational application for students in the field of science, maths and other basic subjects. But this application was a loss because the target customer couldn’t understand the concept in such a limited amount of time. One day Alex was traveling to another city through a bus and he had an epiphany by looking at the teenagers taking selfies and singing songs on various different apps. He thought why not creates an application which is an amalgam of Snapchat, Facebook and Dubsmash. From this point, Musical.ly came to existence.

Musical.ly got its impressive audience because of the unique concept (People lip singing their favorite song or dialogue from a movie) and keep on growing audience kept the investors waiting to buy this application. Finally ByteDance a Chinese internet technological company acquire Musical.ly for $ 1 Billion and changed its name to Tiktok.

                                                         Current Stats of Tiktok


The count for Tiktok is 80 million users only in the USA and an overall count for this application is 500 million worldwide. It is the 6th most download application all over the world. ByteDance, a company which owns Tiktok has a total net worth of $75 billion.


                                                               What is Tiktok?


Ticktok is defined as a platform for short movie acting and entertainment. Zhang Yiming CEO of Tiktok, a 35-year-old entrepreneur whose background includes the creation of a real estate search engine. The actual target audience is below 21 years and astoundingly 70% are female and 30 % are men who use this application frequently. More than 12 million videos are uploaded each day, they might become a competitor for YouTube.
  
                                       
                                   How does a user can earn money from Tiktok?

So how does Tiktok work? The first part is you follow the hash-tags which are trending all over the world. Make a video accordingly and get people attention. Once you have a good amount of followers to your profile you can go live. The real revenue model lies when you go Live and have a massive following.
When you go live, follower buys the emojis (Gifts) and send it to you. They buy these emojis through coins which are bought by money. Once they send it to you, you give them a shout-out and they feel delighted. Once you have collected a certain threshold amount of emojis, you can cash these emojis into money. This concept is known as in-application purchases.

For Tiktok, they earn their revenue by earning through coins. Some amount of the money goes to the application store (I-tunes or android play store) and the remaining goes to the Tiktok.

The second revenue stream of Tiktok is campaigning with different movies. A simple example of the movie “Zero” by Shahrukh Khan. Where who so ever deliver the best dialogue of this movie will get a chance to meet the celebrities and make a mark in the social media community.

The last revenue model which is in the test stage is the Ads model. Since they have a huge database of the customers, they can earn a substantial amount of money through these CPM ads.

For the payment withdrawal method, your minimum threshold is $100 and you can take out $1000 in a day.

Block-chain technology : A concept which can change the future economy of Pakistan.

As the world is moving towards Digitalization and becoming a global village with the help of the internet and other technologies. The Internet, which was introduced in this world back in the 1980s and was commercially accessible to the public in late 90’s promised people to give a secure element of trust and also the main aspect was to dissolve the strong Market Intermediaries. 

Yet, the promise holds a strong delusional effect in the element of Trust, as people are not trusting the products and services which are available in an online medium and this “internet” created the strongest intermediary like Facebook, Airbnb, etc. So the promised elements viz-a-viz trust and removal of the intermediaries were not delivered to the general public.

The loopholes which were created by the Internet were full filed by the Blockchain technology. Since the concept of blockchain holds a misconception regarding the sole purpose used in Crypto-currency. But you cannot generalize this concept for e.g. as the internet behind email, the Internet is a whole wide field and email is just a part of it. 

The same statement applies for blockchain technology as not the only sole purpose in the accessibility of the Cryptocurrency. I would not dig deeper towards the concept of how cryptocurrency works and whatnot but my main focus is how blockchain can be beneficial for the economy of Pakistan. 

So the basic framework of blockchain is to have a decentralized infrastructure. Contrary, we see and experience a centralized structure, where one authority holds all the information in their database. 

For example record of your land will be in a concerned government organization, if someone wants to verify he/she needs to go there and check it by themselves or you want to transfer your money to a foreign land you need to go to the western union and then they will transfer it with some fee and the transaction will take a couple of days. 

These strong intermediaries take their commission and take a lot of time to do the transaction.
Blockchain helps these long processes to cut short. It is a series of blocks which is created on the bases of a number of transactions going all around the world, you can say it a digital ledger which everyone in the world is maintaining even the intermediaries (Banks, Government, etc.) are also a part of it. These ledgers are converted into blocks and are secured through a strong cryptographic algorithm, so hacking or changing is not even possible because you need to change the whole sequence of the blocks which are linked in a chain. 

The economic usage of the blockchain can be multiple since there is no intermediary so the transaction or the interaction between both peers is direct. For example, people in Pakistan are generating a lot of electricity through solar systems installed in their houses. The excess of the electricity can be transferred to those houses which are deprived of this, and the rate settlement can be adjusted between both parties and a block will be created of the amount of energy produced and sold to the other party. 

Same goes with the land structure in Pakistan. One land is sold to many owners and the dispute remains throughout their life. Because the original record of that land might get tempered or the original data might get lost in their centralized database. So if the series of transaction get stored in a series of blocks and is cryptographic, no one can temper these blocks. 

So blockchain is the near future, even countries like Mauritius are named as Ethereum Island because they know their information will remain safe throughout their life and it will be easy to transact.