An anecdote for HR in Corporate industry. Stop Students exploitation by giving them minimum wage.

Choose the RIGHT boss, not the company, a worthless FAZOOLTAREEN statement in Pakistan. Because of the job Scarcity.

An anecdote for HR and LinkedIn.

Stop exploiting students on the pay below the minimum threshold

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Recently, I have been surfing on the internet a lot and I came up with a post which was very demeaning for the students of Pakistan. An average graduate student should make a good amount of money so that he can bear his expense very easily plus can do some amount of saving if he wants to pursue further studies. The industry should release that they are paying students peanuts to do big tasks. They should be ashamed by saying that “if you are not capable, you can leave, we have ample graduates who are waiting in line to replace you”. 
We all know that the job market is saturated, it does not allow these big corporates to exploit these students by paying them a lower threshold. Students are very much capable if they are given proper guidance by experienced personalities.

The survey in the above-mentioned, the picture shows that 78% of the employers are dissatisfied with the quality of fresh students.  The quality is bad because you make them work as slaves and give them their pay after 2-3 months. Why they should work for you if you are not taking care of your employees. 

The employee model of Richard Branson should be learned and adopted by these corporations and “SAITS” the individual business owner. He states that “I take care of my employees and my employees take care of my business” If your employee is satisfied, he will construct your business like he is building his own house where he wants to stay. University teaching tells you about what might be the problem and how can you possibly solve these problems. They help you to develop your personality and how to communicate. They teach you how to think and think out of the box. That’s it, that is the core responsibility of a University. 

Furthermore, it is the responsibility of the Corporate or the business sector to make them learn how to do work, practically. But bit shameful, the “SAIT SYSTEM” the individual business owner, has exploited these students to work over-time and the pay is shit. 

This article is not only for the Corporate sector or the SAITS, but it is also for the students as well. Know your worth and then put your demand on the table. STOP!! putting a label that I studied from “This University or that university” won’t make you Bill Gates or Mukesh Ambani. Invest in yourself so that these corporates can identify you.

YouTubers and their fights , A case of Shaam Idrees and Ducky Bhai , How much they make money???

A hyped controversy between Shaam Idrees and Saad-ur-rehman (Ducky bhai) has broken the internet in Pakistan. Every single person is talking about their fight and how Seher (“Queen” Froggy) got attacked by the mob at a mall.  This whole story starts when Shaam Idrees uploaded a video calling Pakistani content creators, Tiny YouTubers. This prompted responses from social media stars such as Mooro, UKhano, Karachi Vynz and others.

This whole controversy between these two above-mentioned honorable people let other YouTubers to talk about it. In short, every single non-entertainer YouTuber start monetizing his/her video when they talk about this subject.

We as an ample amount of time consumers (WAILAAY) enjoyed these worthless videos but at the back end, these YouTubers are minting money by creating a buzz. I want to quote a statement from Waqar Zaka’s blog “yeh apnay bachon ko kiya batain gaay k tumharay papa bht baray prankster thay, bht cool thay”. 

Think about for a second, Mr. Idrees traveled thousands of miles to get a collab video with ducky bhai. It doesn’t make any sense. This whole thing was rigged and each and everyone was a stakeholder in this. They know Pakistan people wants a masala tareen news jiss ko dekh ker bolain maza agaya.

From this “Maza” they get viewership and subscriber and they earn money from it. For them earning formula is “Paisaa kamaao izzat baich k”

Here are some legitimate stats that how much $$$ Shaam Idrees made during this hyped controversy with Ducky bhai and other alliance 😉

YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut

The main channel has over 2 million subscribers but due to this controversy 300000 user unsubscribed his channel - and has accumulated over 400 million views so far. It is able to get an average of 430,000 views per day from different sources. This should generate an estimated revenue of around $430 per day ($160,000 a year) from the ads that appear on the videos.

His video log channel has over 1.7 million subscribers and over 430 million views so far. It is able to get an average 530,000 views per day and this should generate an estimated revenue of around $530 per day ($200,000 a year approximately).

With alone from this controversy Ehtishaam Idrees made $40000 + $25000 was made by Queen Froggy.

Game of Thrones season 8 , A PREAMBLE : How much Game of Thrones Stars makes money per episode.??

It's been a long, dim street as far as possible of Game of Thrones.

The book series that writer George R.R. Martin calls A Song of Ice and Fire propelled in 1992, and HBO's screen adjustment, which started in 2011, has since turned into a global marvel. For seven seasons now, the narrative of the separated, war-torn nation Westeros and the general population competing to administer it hosts united individuals for review gatherings, character examination, and enthusiastic discussion about everything from Jon Snow's parentage to who will, in the end, guarantee control of the Iron Throne.

Season 8, the last bend of the story, starts on 14 April, 2019. What was previously a rambling, confounded story with many separate strings has come down to a couple of real clashes. In the North, the enduring Stark youngsters, Arya, Sansa, and Bran, are assuming responsibility for their own predeterminations out of the blue since their dad and mom were killed. Daenerys Targaryen and her partners are moving to counter the Night King and his undead armed force clearing down from past the Wall that is contained them for ages. In the south, Cersei Lannister has caught the Iron Throne and plans to keep it.

So remain with us as season 8 unfurls, the war wraths, and we discover who will endure the last fights for Westeros, and in the case of anything will be left to manage when it's set. We'll have week by week recaps of what is important in every scene, we'll unload the show's history and legend, and we'll enable watchers to comprehend what they just observed on-screen. Additionally, play alongside our week after week dream sports class, Game of Thrones, as each Monday, we rack up the focuses to see who's triumphant the round of positions of royalty.

These stars are making a whopping amount of money per episode.

Peter Dinklage – $500,000 (Net Worth: $16 million)

Nikolaj Coster-Waldau – $500,000 (Net Worth: $16 million)

Emilia Clarke – $500,000 (Net Worth: $13 million)

Kit Harington – $500,000 (Net Worth: $12 million)

Lena Headey – $500,000 (Net Worth: $9 million)

Maisie Williams – $150,000 (Net Worth: $6 million)

Sophie Turner – $150,000 (Net Worth: $6 million)

Tiktok, How does Tiktok makes money: A case of viral application and its revenue model.

                                               A Journey from Musical.ly to Tiktok


Before Tiktok, formerly known as Musical.ly which was invented by Alex Zhu and Luyu Yang. They got an investment for 2.4 million dollars to create a short educational application for students in the field of science, maths and other basic subjects. But this application was a loss because the target customer couldn’t understand the concept in such a limited amount of time. One day Alex was traveling to another city through a bus and he had an epiphany by looking at the teenagers taking selfies and singing songs on various different apps. He thought why not creates an application which is an amalgam of Snapchat, Facebook and Dubsmash. From this point, Musical.ly came to existence.

Musical.ly got its impressive audience because of the unique concept (People lip singing their favorite song or dialogue from a movie) and keep on growing audience kept the investors waiting to buy this application. Finally ByteDance a Chinese internet technological company acquire Musical.ly for $ 1 Billion and changed its name to Tiktok.

                                                         Current Stats of Tiktok


The count for Tiktok is 80 million users only in the USA and an overall count for this application is 500 million worldwide. It is the 6th most download application all over the world. ByteDance, a company which owns Tiktok has a total net worth of $75 billion.


                                                               What is Tiktok?


Ticktok is defined as a platform for short movie acting and entertainment. Zhang Yiming CEO of Tiktok, a 35-year-old entrepreneur whose background includes the creation of a real estate search engine. The actual target audience is below 21 years and astoundingly 70% are female and 30 % are men who use this application frequently. More than 12 million videos are uploaded each day, they might become a competitor for YouTube.
  
                                       
                                   How does a user can earn money from Tiktok?

So how does Tiktok work? The first part is you follow the hash-tags which are trending all over the world. Make a video accordingly and get people attention. Once you have a good amount of followers to your profile you can go live. The real revenue model lies when you go Live and have a massive following.
When you go live, follower buys the emojis (Gifts) and send it to you. They buy these emojis through coins which are bought by money. Once they send it to you, you give them a shout-out and they feel delighted. Once you have collected a certain threshold amount of emojis, you can cash these emojis into money. This concept is known as in-application purchases.

For Tiktok, they earn their revenue by earning through coins. Some amount of the money goes to the application store (I-tunes or android play store) and the remaining goes to the Tiktok.

The second revenue stream of Tiktok is campaigning with different movies. A simple example of the movie “Zero” by Shahrukh Khan. Where who so ever deliver the best dialogue of this movie will get a chance to meet the celebrities and make a mark in the social media community.

The last revenue model which is in the test stage is the Ads model. Since they have a huge database of the customers, they can earn a substantial amount of money through these CPM ads.

For the payment withdrawal method, your minimum threshold is $100 and you can take out $1000 in a day.

Block-chain technology : A concept which can change the future economy of Pakistan.

As the world is moving towards Digitalization and becoming a global village with the help of the internet and other technologies. The Internet, which was introduced in this world back in the 1980s and was commercially accessible to the public in late 90’s promised people to give a secure element of trust and also the main aspect was to dissolve the strong Market Intermediaries. 

Yet, the promise holds a strong delusional effect in the element of Trust, as people are not trusting the products and services which are available in an online medium and this “internet” created the strongest intermediary like Facebook, Airbnb, etc. So the promised elements viz-a-viz trust and removal of the intermediaries were not delivered to the general public.

The loopholes which were created by the Internet were full filed by the Blockchain technology. Since the concept of blockchain holds a misconception regarding the sole purpose used in Crypto-currency. But you cannot generalize this concept for e.g. as the internet behind email, the Internet is a whole wide field and email is just a part of it. 

The same statement applies for blockchain technology as not the only sole purpose in the accessibility of the Cryptocurrency. I would not dig deeper towards the concept of how cryptocurrency works and whatnot but my main focus is how blockchain can be beneficial for the economy of Pakistan. 

So the basic framework of blockchain is to have a decentralized infrastructure. Contrary, we see and experience a centralized structure, where one authority holds all the information in their database. 

For example record of your land will be in a concerned government organization, if someone wants to verify he/she needs to go there and check it by themselves or you want to transfer your money to a foreign land you need to go to the western union and then they will transfer it with some fee and the transaction will take a couple of days. 

These strong intermediaries take their commission and take a lot of time to do the transaction.
Blockchain helps these long processes to cut short. It is a series of blocks which is created on the bases of a number of transactions going all around the world, you can say it a digital ledger which everyone in the world is maintaining even the intermediaries (Banks, Government, etc.) are also a part of it. These ledgers are converted into blocks and are secured through a strong cryptographic algorithm, so hacking or changing is not even possible because you need to change the whole sequence of the blocks which are linked in a chain. 

The economic usage of the blockchain can be multiple since there is no intermediary so the transaction or the interaction between both peers is direct. For example, people in Pakistan are generating a lot of electricity through solar systems installed in their houses. The excess of the electricity can be transferred to those houses which are deprived of this, and the rate settlement can be adjusted between both parties and a block will be created of the amount of energy produced and sold to the other party. 

Same goes with the land structure in Pakistan. One land is sold to many owners and the dispute remains throughout their life. Because the original record of that land might get tempered or the original data might get lost in their centralized database. So if the series of transaction get stored in a series of blocks and is cryptographic, no one can temper these blocks. 

So blockchain is the near future, even countries like Mauritius are named as Ethereum Island because they know their information will remain safe throughout their life and it will be easy to transact.

Say Goodbye to DoubleClick and AdWords–Google is Giving Advertisers the Next Best Thing

Let’s all bid farewell to DoubleClick and AdWords.

Alphabet, Google’s parent company, is retiring the names, but not their services.

TALK ABOUT RE-BRANDING TAKING PLACE ON A WHOLE NEW LEVEL! After 18 and 22 years, respectively, both the “AdWords” and “DoubleClick” brands will cease to exist. As part of their comprehensive efforts to streamline their advertising offerings, Google’s complex line up of ad products is getting rebranded. 

It’s retiring AdWords and DoubleClick to streamline the admittance points for advertisers and ad sellers; however rebranding is not the only thing Google is focusing on, it is also introducing new solutions that simplify its advertising offerings. Senior Vice President, Sridhar Ramaswamy, who is spearheading Google’s recent ad restructuring, explained how they wanted to broaden their horizon by simply rebranding their current offerings and at the same time, pointing out where they wanted the product to go.

 The new Google ad lineup will encompass three focal pillars, and the rebranded set will roll out in July:  Google Ads, formerly known as Google AdWords, Google Marketing Platform, formerly known as DoubleClick and Google Analytics 360, and Google Ad Manager, which is a unified form of DoubleClick for Publishers and DoubleClick Ad Exchange.

What lies beneath all these innovations however, remains unchanged: AdWords. What started off as a search-based system more than 17 years ago, AdWords, has been renamed as Google Ads. This will basically act as a “front door” for advertisers enabling them to purchase ad space across all Google platforms, which includes (but is not limited to) displaying ads on YouTube videos, or location listings in Google Maps.

The introduction of Google Ads isn’t the only “next best thing”, because the internet giant is targeting micro businesses as well through its introduction of the new “Smart” campaign; its functionality would allow advertisers to quickly design and unveil the ad campaigns and offer enhanced audience-targeting features than ever before.

Next is the Google Marketing Platform­­–a combination of DoubleClick and Google Analytics 360­­–which is designed specifically for marketers. Under this umbrella, Google looks to launch Display and Video 360, which is a mixture of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center; these will provide marketers the opportunity to unify all their Google tools, allowing for collaboration between the agency, creative and media teams.

 Last, but not the least, Google Ad Manager­­–a unified form of DoubleClick for Publishers and DoubleClick Ad Exchange­­–is a monetization tool for publishers. Although no technical changes have been made, Alphabet has made cosmetic changes such as the logo and the brand name, DoubleClick.

In conclusion, the only things that have been changed are the look and feel of the ad services; the principal functionality is left untouched. The revamped branding and solutions have been projected at advertisers so they can focus more on the aftermath of their ad campaigns, and less on the product assortment, to maintain stability in the momentum for next 20+ years.

The new ad campaign types and other solutions will be unveiled on the 10^th of July at the Google Marketing Live event. 

Maradona and His Outlandish Statements about Pakistani football – Let’s just say he’s better-off on the pitch.

What does Maradona know about Pakistan’s footballing abilities? Apparently, nothing much. The only knowledge that he might possess is that Pakistan hasn’t featured at a World Cup. He stated that his team is just like Pakistani football team after a devastating loss from Croatia last night.

This gradually leads to his comparison of the Argentinian Football Association (AFA) with the Pakistan Football Federation (PFF). He apparently implied that his country’s federation is as incompetent.

Maradona condemned the Argentinian Football Association (AFA) and those in charge, by saying that they only understood football as much as Pakistan did. His absurd accusations were meant to tarnish the image of Pakistan football, as it would seem; Furthermore, this isn’t the first time that Pakistan has been a target to these accusations led by Maradona.

An icon in the footballing world, Maradona had a fallout with the President of the Argentinian Football Association, Julio Grondona, along with Carlos Bilardo, the Director of the national team, claiming that both Bilardo and Grondona had laid him off.

Four years later, further backlashing was not surprising, since the 1986 World Cup Winner wanted to be the coach of the Argentinian national team in the upcoming World Cup hosted by Brazil. He openly accused the AFA by stating that it had the audacity to play dirty tricks on him and claimed that he deserved to be Argentina’s coach at 2014 World Cup in Brazil.

The former World Cup Winner still hadn’t buried the hatchet with his former employers, nor did he forgive the AFA, and instead compared them to PFA, who are currently ranked 198^th in the world. He indicted the association leaders of not knowing how to carry out their responsibilities.

It is easy to speculate and be an armchair critic suggesting that football hasn’t grown in Pakistan, but there is a lot that has been going on in the favor of PFA.

For the last ten years, PFA has been led by Faisal Saleh Hayat, who has been running the Pakistan Premier Football League (PPFL) as well. There is not a single season that has been missed in the last decade, despite the shortage of funds.

In addition, KRL (Khan Research Laboratories) have been the undefeated champions for the last three years. They were the first club team to reach the finals of the AFC competition – Asia’s version of the Europa League.

Apart from organizing the league, a large part of PFA’s focus is on women’s and youth football.

Despite the internal mayhem, political unrest in the country, and most of all, lack of sponsorship for a majority of its tournaments, PFA continues to rise above all its hurdles.

The basic truth, however, lies in how football in a country cannot prosper until and unless the local football fans become fans of Pakistan football.

And as for Maradona, Argentina still qualified for the 2014 World Cup under the leadership of Alejandro Sabella. What can I say…it’s a classic case of sour grapes!